Case study · Finance

Invest today for a secure tomorrow.

Capita serves personal, small business, commercial and wealth clients. The website had to welcome all four without making any of them hunt.

The Capita Financial Services website
What we built

Four audiences, one clear front door.

Personal, small business, commercial and corporate, personal wealth and insurance each have their own path, with a search that understands financial questions and a financial wellness centre that teaches before it sells.

  • Paths for each customer type
  • Financial wellness centre
  • Campaign pages for launches and anniversaries
The Capita Financial Services website

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